About Craig Hindman
A consultant who can
do the work.
Most consultants hand you a strategy document and call it done. I don't. I think through the whole picture - the brand, the marketing, the story, the web, the content - and then execute. No agencies. No outsourcing.

I've been doing this for 25+ years. I started as a musician, photographer and filmmaker, learned marketing with one of the world's biggest brands, and never stopped learning. The unusual result is that I can sit in a strategy session in the morning and be behind a camera in the afternoon.
I've worked with national not-for-profits, tourism brands, consumer electronics companies, artisan food producers, SaaS startups, and local businesses who just wanted to stop being invisible. The sectors are wildly different. The problems are almost always the same: lack of clarity, inconsistent messaging, and content that isn't connected to a real strategy.
I'm based in the Adelaide Hills, which people sometimes read as a limitation. It isn't. The Hills just means I'm not in an agency billing you for account management and Monday morning status calls. You get senior thinking, directly. Most of my clients are interstate or in Greater Adelaide - the Hills is where I do the work, not the ceiling of my reach.
I started Himy Creative because I wanted to work with businesses I believed in, do work that actually moves the needle, and be honest when something isn't working. That's still the brief.
The essentials
- Based
- Adelaide Hills, South Australia
- Clients
- Across Australia
- Experience
- 25+ years
- Focus
- Marketing consulting, brand strategy, and the content to back it up
- hello@himy.com.au
- Phone
- +61 404 873 844
Also doing
Alongside Himy Creative, I'm building Smallbee.ai - AI tools designed for small businesses. If you want to talk about AI integration for your marketing or operations, that's very much on the table.
What I do
One person. The full picture.
I lead with consulting and strategy. Everything else follows from that - which means when I pick up a camera or open a code editor, I already know exactly what the work needs to do.
Marketing & Brand Consulting
The main event. Customer journeys, positioning, messaging strategy, campaign planning. I think through the whole picture - not just one piece of it.
Brand Strategy
Who you are, what you actually stand for, and how to say it in a way people remember. The work that makes everything else easier.
Web Design & Development
WordPress, Shopify, Next.js. Websites built for humans first, search engines second - which, paradoxically, is how you win at both.
SEO / SEM / AEO / GEO
Get found by people and AI. I've been doing SEO long enough to have watched every silver-bullet tactic come and go. What works hasn't changed: real content, real structure, real strategy.
Film & Video Production
Write the story, then shoot the video. I've spent 25+ years doing both. The result is content infused with the heartbeat of the message.
Brand Photography
Photography inspired by the brief. The best shots I've delivered for clients started with a clear plan and creative strategy.
What clients say
"Craig's ability to take the smallest of ideas, the vaguest of briefs and deliver beautiful and compelling creative output in a wide range of mediums is, in my experience, unparalleled."
"Craig is a master craftsmen of word, image, sound, and pixel. A true artist and scientist in the world of communication, branding, and strategy. If I'm doing something good, Craig will make it great."
"Craig has given our business a strong industry edge with his marketing and storytelling genius. He has this insane ability to cut through the noise and help us create a clear brand story."
Want to work together? Let's start with a conversation.
No forms. No discovery calls with a junior account manager. Just a direct conversation about what you're trying to do.
Or start with a free Brand Health Check - 5 minutes, AI-powered, genuinely useful.