Articles
Practical writing on marketing, brand, SEO, AI and creativity.
Most small businesses in SA are invisible on Google. Here's an honest breakdown of what moves the needle and what's a waste of time and money.
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The problem is almost never the execution. It's the strategy - or the absence of one. Here's how to tell the difference.
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Job ads say 'we know this is a unicorn role' like it's an apology. For most small businesses, it isn't a unicorn they need - it's just someone who's been paying attention for 25 years.
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A creative consultant is either the most useful person you'll ever hire - or the vaguest job title in professional services. Let me settle that.
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Malcolm Gladwell says mastery takes 10,000 hours. But what if you just want to be good? Five things that shortened the journey from ignorance to competence.
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The pursuit of perfection may be the single biggest curse of the creative. Five revelations that helped me make peace with never quite getting there.
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You're never going to be a good filmmaker until you start being a bad one. Five tips for starting the creative journey you keep putting off.
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